Sustainable Organic Urban Lifestyle(SOUL) is a cooperative of urban farmers and ecologists

Sustainable Organic Urban Lifestyle (SOUL) is a climate-tech enterprise and community of urban farmers, ethical business founders, circular economy champions and ecologists – working together to build self-sustaining communities and futures.

WHO WE ARE

Sustainable Organic Urban Lifestyle (SOUL) empowers communities to locally produce and consume food, clean energy and essential goods in ways that nurture personal health, social equity and planetary well-being.

Rooted in Johannesburg, we began as a small group of like-minded families and friends from diverse cultural and socio-economic backgrounds. Today, our network spans multiple African countries and Europe, united by a shared vision of sustainable, community-led change.

Our mission is to build a just, healthy and sustainable future – one that honours spiritual, social, economic and environmental well-being for all. Through climate-tech innovations and circular-economy approaches, we make resilient living both practical and inspiring.

We facilitate hands-on learning and peer-to-peer knowledge sharing around organic, zero-waste systems – from space-efficient urban herb modules to advanced biogas research. By equipping individuals, families and businesses with these tools, we catalyse a movement toward empowered, regenerative communities.

Our Mission

We empower people and places with regenerative climate-tech, circular-economy solutions and participatory learning. By equipping individuals to grow food, generate clean energy, and meet basic needs locally, we ignite healthier bodies, stronger communities, and a thriving planet.

Our Vision

To spark an urban renaissance where every home and neighbourhood becomes a living ecosystem – reintegrating nature, community and well-being into the heart of city life and the life of our communities as a whole.

SOUL aims to bring back nature and agriculture to the center of our households and societies, even in the new urbanized and globalized world we live in today.

SOUL approaches and technologies assist participants to locally produce and consume their food, energy and other basic needs in ways that are healthy for the body, spirit and the planet.

The project originates in Johannesburg (South Africa), with a diverse group of families and friends of different cultural and socio-economic backgrounds.

SOUL’s mission is to contribute to a healthy, sustainable and just collective future where the spiritual, social, economic and environmental well-being and development of all peoples is catered for.

Guiding Principles

Reviving Agriculture

Reviving agriculture in our current urban and industrial societies

Empowerment

Empowerment of women, youth, and indigenous peoples

Social Justice

Reducing food insecurity and promoting social justice

Well Being

Physical, emotional, mental, and spiritual well-being

Individual Development

Ongoing learning and knowledge generation through participatory consultation, research, action, and reflection.

Locally Produced

Reviving agriculture in urban and industrial societies and developing a productive local economy

Self Sufficiency

Self-sufficiency, employment, and local economic development

Harmony WIth Nature

Harmony with nature, environmental preservation, balanced ecological footprints

Learning Cycles

Providing opportunities for people in the community to effectively learn and benefit

The Soul Village – Angel Investors

We extend our heartfelt gratitude to our early angel investors – whose visionary support and belief laid the foundation for SOUL’s journey in Africa.

Baffour Family

Besharati Family

Chabane Family

Cinus Family

Climan Family

Cook family

Da Carv Family

Filis Family

Goeieman Family

Khumalo Family

Kuzwayo Family

Mabazo Family

Matsila Family

Mbugua Family

Monaledi Family

Naidoo Family

Ramorotsi Family

Reddy Family

Skupin Family

Velante Family

Zipethe Family

Affiliations

Belgium

SOUL Belgium

Luxembourg

SOUL Luxembourg

Netherlands

SOUL Netherlands

Botswana

SOUL Botswana

South Africa

SOUL South Africa

Namibia

SOUL Namibia

Lesotho

SOUL Lesotho

Swaziland

SOUL Swaziland

Zimbabwe

SOUL Zimbabwe

Mozambique

SOUL Mozambique

Kenya

SOUL Kenya

Ghana

SOUL Ghana

Rwanda

SOUL Rwanda

Nigeria

SOUL Nigeria

Italy

SOUL Italy

Germany

SOUL Germany

Switzerland

SOUL Switzerland

United Kingdom

SOUL United Kingdom

France

SOUL France