Sustainable Organic Urban Lifestyle(SOUL) is a cooperative of urban farmers and ecologists

Sustainable Organic Urban Lifestyle (SOUL) is a climate-tech enterprise and community of urban farmers, ethical business founders, circular economy champions and ecologists – working together to build self-sustaining communities and futures.

Tomatoes

WHO WE ARE

Soul Africa empowers communities to locally produce and consume food, clean energy and essential goods in ways that nurture personal health, social equity and planetary well-being.

 

Rooted in Johannesburg, we began as a small group of like-minded families and friends from diverse cultural and socio-economic backgrounds. Today, our network spans multiple African countries and Europe, united by a shared vision of sustainable, community-led change.

 

Our mission is to build a just, healthy and sustainable future – one that honours spiritual, social, economic and environmental well-being for all. Through climate-tech innovations and circular-economy approaches, we make resilient living both practical and inspiring.

 

We facilitate hands-on learning and peer-to-peer knowledge sharing around organic, zero-waste systems – from space-efficient urban herb modules to advanced biogas research. By equipping individuals, families and businesses with these tools, we catalyse a movement toward empowered, regenerative communities.

Our Mission

We empower people and places with regenerative climate-tech, circular-economy solutions and participatory learning. By equipping individuals to grow food, generate clean energy, and meet basic needs locally, we ignite healthier bodies, stronger communities, and a thriving planet.

Our Vision

To spark an urban renaissance where every home and neighbourhood becomes a living ecosystem – reintegrating nature, community and well-being into the heart of city life and the life of our communities as a whole.

Latest mini aquaponics system for sale.
Fish tank for aquaponics
Aquaponics tank setup

Guiding Principles

Reviving Agriculture

Reviving agriculture in our current urban and industrial societies

Empowerment

Empowerment of women, youth, and indigenous peoples

Social Justice

Reducing food insecurity and promoting social justice

Well Being

Physical, emotional, mental, and spiritual well-being

Individual Development

Ongoing learning and knowledge generation through participatory consultation, research, action, and reflection.

Locally Produced

Reviving agriculture in urban and industrial societies and developing a productive local economy

Self Sufficiency

Self-sufficiency, employment, and local economic developmen

Harmony WIth Nature

Harmony with nature, environmental preservation, balanced ecological footprints

Learning Cycles

Providing opportunities for people in the community to effectively learn and benefit

The Soul Village – Angel Investors

We extend our heartfelt gratitude to our early angel investors – whose visionary support and belief laid the foundation for SOUL’s journey in Africa.

Baffour Family

Besharati Family

Chabane Family

Cinus Family

Climan Family

Cook family

Da Carv Family

Filis Family

Goeieman Family

Khumalo Family

Kuzwayo Family

Mabazo Family

Matsila Family

Mbugua Family

Monaledi Family

Naidoo Family

Ramorotsi Family

Reddy Family

Skupin Family

Velante Family

Zipethe Family

Board & Advisors

Ms. Qhelani Khumalo

Ms. Qhelani Khumalo

Co-founder and Board of Directors

Ms. Daniela Goeieman

Ms. Daniela Goeieman

Administrative Secretary and Board of Directors

Ms. Londa Kuzwayo

Ms. Londa Kuzwayo

Treasurer, Board of Directors

Adv. Mumbi M. Mbugua

Adv. Mumbi M. Mbugua

Legal Advisor, Board of Directors

Mr. Ntsako Chabane

Mr. Ntsako Chabane

Chief Operations Officer

Ms. Queen De Carvalho

Ms. Queen De Carvalho

Board Of Directors

Ms. Mashadi Monaledi

Ms. Mashadi Monaledi

Board Of Directors

Dr. Neissan Besharati

Dr. Neissan Besharati

Co-founder and ECO

Djam Bakhshandegi

Djam Bakhshandegi

Board Member

Gabriel Moritz

Gabriel Moritz

Board Of Directors

Ms. Qhelani Khumalo

Ms. Qhelani Khumalo

Co-founder and Board of Directors

Ms. Daniela Goeieman

Ms. Daniela Goeieman

Administrative Secretary and Board of Directors

Ms. Londa Kuzwayo

Ms. Londa Kuzwayo

Treasurer, Board of Directors

Adv. Mumbi M. Mbugua

Adv. Mumbi M. Mbugua

Legal Advisor, Board of Directors

Mr. Ntsako Chabane

Mr. Ntsako Chabane

Chief Operations Officer

Ms. Queen De Carvalho

Ms. Queen De Carvalho

Board Of Directors

Ms. Mashadi Monaledi

Ms. Mashadi Monaledi

Board Of Directors

Dr. Neissan Besharati

Dr. Neissan Besharati

Co-founder and Executive Chair

Djam Bakhshandegi

Djam Bakhshandegi

Chief Marketing Officer

Gabriel Moritz

Gabriel Moritz

Board of Directors

Where we operate

Belgium

SOUL Belgium

Luxembourg

SOUL Luxembourg

Netherlands

SOUL Netherlands

Botswana

SOUL Botswana

South Africa

SOUL South Africa

Namibia

SOUL Namibia

Lesotho

SOUL Lesotho

Swaziland

SOUL Swaziland

Zimbabwe

SOUL Zimbabwe

Mozambique

SOUL Mozambique

Kenya

SOUL Kenya

Ghana

SOUL Ghana

Rwanda

SOUL Rwanda

Nigeria

SOUL Nigeria

Italy

SOUL Italy

Germany

SOUL Germany

Switzerland

SOUL Switzerland

United Kingdom

SOUL United Kingdom

France

SOUL France