Sustainable Organic Urban Lifestyle(SOUL) is a cooperative of urban farmers and ecologists
Sustainable Organic Urban Lifestyle (SOUL) is a climate-tech enterprise and community of urban farmers, ethical business founders, circular economy champions and ecologists – working together to build self-sustaining communities and futures.
WHO WE ARE
Sustainable Organic Urban Lifestyle (SOUL) empowers communities to locally produce and consume food, clean energy and essential goods in ways that nurture personal health, social equity and planetary well-being.
Rooted in Johannesburg, we began as a small group of like-minded families and friends from diverse cultural and socio-economic backgrounds. Today, our network spans multiple African countries and Europe, united by a shared vision of sustainable, community-led change.
Our mission is to build a just, healthy and sustainable future – one that honours spiritual, social, economic and environmental well-being for all. Through climate-tech innovations and circular-economy approaches, we make resilient living both practical and inspiring.
We facilitate hands-on learning and peer-to-peer knowledge sharing around organic, zero-waste systems – from space-efficient urban herb modules to advanced biogas research. By equipping individuals, families and businesses with these tools, we catalyse a movement toward empowered, regenerative communities.
Our Mission
We empower people and places with regenerative climate-tech, circular-economy solutions and participatory learning. By equipping individuals to grow food, generate clean energy, and meet basic needs locally, we ignite healthier bodies, stronger communities, and a thriving planet.
Our Vision
To spark an urban renaissance where every home and neighbourhood becomes a living ecosystem – reintegrating nature, community and well-being into the heart of city life and the life of our communities as a whole.
SOUL aims to bring back nature and agriculture to the center of our households and societies, even in the new urbanized and globalized world we live in today.
SOUL approaches and technologies assist participants to locally produce and consume their food, energy and other basic needs in ways that are healthy for the body, spirit and the planet.
The project originates in Johannesburg (South Africa), with a diverse group of families and friends of different cultural and socio-economic backgrounds.
SOUL’s mission is to contribute to a healthy, sustainable and just collective future where the spiritual, social, economic and environmental well-being and development of all peoples is catered for.
Guiding Principles
Reviving Agriculture
Reviving agriculture in our current urban and industrial societies
Empowerment
Empowerment of women, youth, and indigenous peoples
Social Justice
Reducing food insecurity and promoting social justice
Well Being
Physical, emotional, mental, and spiritual well-being
Individual Development
Ongoing learning and knowledge generation through participatory consultation, research, action, and reflection.
Locally Produced
Reviving agriculture in urban and industrial societies and developing a productive local economy
Self Sufficiency
Self-sufficiency, employment, and local economic development
Harmony WIth Nature
Harmony with nature, environmental preservation, balanced ecological footprints
Learning Cycles
Providing opportunities for people in the community to effectively learn and benefit
The Soul Village – Angel Investors
We extend our heartfelt gratitude to our early angel investors – whose visionary support and belief laid the foundation for SOUL’s journey in Africa.
Baffour Family
Besharati Family
Chabane Family
Cinus Family
Climan Family
Cook family
Da Carv Family
Filis Family
Goeieman Family
Khumalo Family
Kuzwayo Family
Mabazo Family
Matsila Family
Mbugua Family
Monaledi Family
Naidoo Family
Ramorotsi Family
Reddy Family
Skupin Family
Velante Family
Zipethe Family
Belgium
SOUL Belgium
Luxembourg
SOUL Luxembourg
Netherlands
SOUL Netherlands
Botswana
SOUL Botswana
South Africa
SOUL South Africa
Namibia
SOUL Namibia
Lesotho
SOUL Lesotho
Swaziland
SOUL Swaziland
Zimbabwe
SOUL Zimbabwe
Mozambique
SOUL Mozambique
Kenya
SOUL Kenya
Ghana
SOUL Ghana
Rwanda
SOUL Rwanda
Nigeria
SOUL Nigeria
Italy
SOUL Italy
Germany
SOUL Germany
Switzerland
SOUL Switzerland
United Kingdom
SOUL United Kingdom
France
SOUL France